To best help them set a realistic listing price, real estate agents and sellers must
take into account the value of "comps." This term refers to comparable sales
prices, preferably of similar homes within the seller's own neighborhood. In fact,
the three most important elements with regard to finding acceptable comps are
area or location, comparable amenities in homes, and sizes of homes.

Real estate agents know how to read and understand comparable sales data and
use this information to help determine the proper market value of a property.
Perhaps no other step in the selling process is so critical to best assuring a
sale. Unless a home is attractively priced, it will not draw offers.

Don't be fooled into thinking that your house is worth more than someone is
willing to pay for it, or that it's just a matter of waiting for the "right" buyer to
show up. Surveys show that the longer a house is on the market before being
sold, the greater the drop in price from the listing price when it does sell. For
more information, call ROY WHEELER REALTY CO.

We provide our clients with the finest homes and properties in the Charlottesville, Albemarle and Piedmont regions. We strive to continue the tradition of excellence established over the last half century by providing exemplary real estate service.

HINT: If sellers set the listing prices of their homes too high, they will be bypassed
by prospective buyers who wrongly believe that they cannot afford them.