A great article that comes from McClung Companies--

If you’re a business owner, marketing director, sales person, or project manager, chances are good that the previous phrases have you mystified, befuddled, or just plain confused. Social Media, or “Social Sharing,” has been the fastest growing public phenomena over the past five years and it will undoubtedly continue to grow and be an important marketing component in the coming years.

 Have you recognized the significant business advantages that engaging in the Social Media space can offer?

 Where to start
First, carefully determine where and how your Social Media efforts will fit into your overall marketing plan. After this, identify which Social Media tools you plan to use. The following five steps are one example of how you might begin a long-term, sustainable Social Media Marketing program for your business.

Five steps for Social Media engagement

Register a new account for your business on FaceBook or Twitter.

1. Find and follow 10–15 businesses similar to your own.
2. Spend the next three weeks reading and studying exactly what kind of information the businesses you’re following are publishing
3. Begin sourcing your own information
4. Decide what frequency you’ll publish and then begin publishing your own updates (It’s called “joining the conversation”).

Following these steps can get you and your business effectively engaged in the Social Media space where you can take advantage of hundreds and potentially thousands of new opportunities to engage with your current and future customers.

Still sound like too much for you? No problem! Talk to your McClung sales representative today, and take advantage of our new Social Media Services. Full or half-day training sessions, as well as complete set-up packages, are available. Call your sales representative today or just call us at 1-800-942-1066. We’re glad to help!